Microsoft HoloLens, Volvo to Pioneer Augmented Car Showroom Experience

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Microsoft HoloLens on Thursday announced a partnership with Volvo Cars to develop a new holographic technology that could change the way consumers experience auto showrooms. The tech would let potential buyers experience an automobile in an entirely new way, suggested Scott Erickson, senior director of Microsoft HoloLens. Using Microsoft's HoloLens goggles, consumers could view safety feature demonstrations, see car customization options, and even take part in virtual test drives without leaving the showroom.

SOURCE:Tech News World

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